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Management of industrial brands
Yara, a spin-off company of the Norwegian group Norsk Hydro, is the world’s largest producer of nitrogen-based products. As well as producing fertilizers, nitrogen chemistry can be used in products that are highly prized by industrial markets such as water purification, reducing NOx in large-scale combustion processes (power stations, incinerators, cement manufacturers etc.) and road transport. bb&b was asked to manage the “powerbrands” Nutriox, NOxCare and Air1 for the Yara “masterbrand”. Due to their environmental character, these brands have strategic importance for the Yara Group. bb&b created a visual identity for the three brands, set up an image bank of photos by the Norwegian photographer Ole Walter Jacobsen and defined the essence of each brand with tool kits for each of the international subsidiaries. |
