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Support for the environmental policy of a specialist manufacturer
Solystic, a subsidiary of the American giant Northrop Grumann, is a French company specialising in very high speed postal sorting equipment. Thanks to its advanced technology, Solystic is the preferred supplier of all postal operators. Aware of its image as an innovator and responsible partner, Solystic has always implemented an ambitious environmental policy, which logically forms the basis of the company’s communications program. Echoing this positioning, bb&b developed a PR leaflet to promote Solystic's commitment to sustainable development. The colour scheme, choice of visuals, paper used and printing techniques have been devised with the purpose of confirming Solystic’s vision. For Post-Expo, the annual meeting of postal sorting professionals, Solystic asked bb&b to dress and decorate its stand in the colours of its environmental policy.
Ensure a presence in the reference system of decision-makers With its international influence and 60 years of experience, Solystic wanted to consolidate its close relationship with its customers. It was decided that a quarterly newsletter would be the best way for the brand to inform customers and retain their loyalty. Initially sent to a very specific customer base, the print run of the newsletter has regularly been increased. Various subjects are covered without necessarily naming or quoting Solystic. This high-quality PR tool helps to confirm Solystic’s name and position without using claims that are too commercial. Having designed the prototype, bb&b was charged with managing the newsletter, which is available in French and English. It is currently sent out to more than 2,000 people worldwide. |
